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Once the decision is made, the search begins.
Think of it like this…
Lisa and Kalle have just received approval from the bank — the loan for the bathroom renovation has been approved, and the plans can finally become reality. Now only one thing remains: finding the right contractor.
They sit down at the kitchen table and open the laptop. A quick search on Google for “bathroom renovation,” and the list fills up with options.
Does this sound familiar?
How visibility works.
Visibility for businesses is about being present where customers search for their services and products — and that almost exclusively happens on Google.
Nine out of ten buying journeys start with a search, and the results are shown both as paid ads and as an organic list below the ads. The organic results are those considered most relevant to the search, and your ranking depends on how well the website is built and how closely your content matches what the customer is searching for.
To appear here, a well-thought-out SEO strategy is required — Search Engine Optimization, or in Swedish, search engine optimization. This is the collective term for activities aimed at improving a website’s visibility in Google’s organic search results.
By being clear in terms of content, technology, and structure, your business can rank higher, appear for more relevant keywords, and in that way reach customers who are searching for your services and products. Companies that rank “naturally” in this way — meaning they appear high up in the organic results — are perceived as established, trustworthy, and relevant.
Regardless of what services or products your business offers, most people behave like Lisa and Kalle — they start by searching on Google.
Nine out of ten buying journeys start with a search, and the results are shown both as paid ads and as an organic list below the ads. The organic results are those considered most relevant to the search, and your ranking depends on how well the website is built and how closely your content matches what the customer is searching for.
To appear here, a well-thought-out SEO strategy is required — Search Engine Optimization, or in Swedish, search engine optimization. This is the collective term for activities aimed at improving a website’s visibility in Google’s organic search results.
By being clear in terms of content, technology, and structure, your business can rank higher, appear for more relevant keywords, and in that way reach customers who are searching for your services and products. Companies that rank “naturally” in this way — meaning they appear high up in the organic results — are perceived as established, trustworthy, and relevant.
Regardless of what services or products your business offers, most people behave like Lisa and Kalle — they start by searching on Google.
