Recal invests digitally — to reach new markets

When Recal, specialists in aluminum fencing, recognized the need to develop their digital presence, a new website became an obvious investment. Their existing website limited both functionality and SEO opportunities, which didn’t align with Recal’s ambitions to expand.

— The foundation of the project was that the previous shop was built on a theme that restricted our SEO efforts, while they also had a vision of starting to sell internationally. That required a stronger platform to support the expansion, says Ludvig, Web Developer at Topborn.

The project began in 2023 and was carried out together with Topborn’s team, with Vivien responsible for design and Ludvig for the technical solutions. Recal had a clear goal: a platform that could grow with the business, and a design that reflected Recal’s high quality.

— They wanted the design to feel exclusive yet welcoming, with the aim of appealing to customers who want to invest in high-quality fencing for their homes, says Vivien.

In addition to improving the company’s SEO and enabling international sales, there was a strong focus on user experience. The latest feature launched is a planning tool that allows customers to visualize their fences before making a purchase.

With a modern platform and a design that elevates the brand, Recal is now better equipped for growth, both within and beyond Sweden’s borders.