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Search engine optimization
- SEO.
More than 90% of us in the Nordics search online before buying a service or a product, and in Sweden alone more than 45 million searches are made on Google every day. By far the best way to increase traffic to your website—and the fastest route to new customers—is to rank high in Google’s search results. Of course, people also use Google ads to get in touch with companies, but around 80% choose the organic listings. And that’s where our SEO work will take you—to a first-page position.
At TopBorn, we offer a solution we like to call performance-based SEO. It gives our customers peace of mind, as they only pay for the results we promise. First we deliver—then you pay.
Good search engine optimization is an easy way to reach new customers .
Most businesses have already understood how important it is to be present online. But many have missed the difference between simply being there and actually being seen. Visibility among all websites, ads, and business profiles is achieved through consistent and focused work. Ending up far down in the search results, hidden in the shadow of your competitors, is a risk you take without strategic SEO efforts.
When we work with SEO (search engine optimization), we work actively and strategically on your website’s structure to help Google find relevance, understand the content, and then choose to show your site high up in the search results.
Quality requirements are extremely high today and continue to rise, which in turn has increased the demands for optimization as well. What has made us at TopBorn so successful is that we have a strong grasp of what affects results. For many years, we’ve followed Google’s development and therefore have the knowledge required to take you to the top. There’s no magic trick—just hard work and well-thought-out strategies that get you there.
Where do you rank in the search results today? How are your competitors performing when it comes to Google rankings? We want to make you number one. Just give us a call, and we can start the work today.
Are you visible where customers are looking .?
Get a free SEO analysis of your website.
- Free analysis
SEO – Essential online marketing.
Ranking high in Google’s search results usually gives you an invaluable edge over your competitors. Through strategic SEO efforts, we can make your website’s presence clear to search engines so they understand its value and relevance. At TopBorn, we’ve chosen to put extra focus on our SEO work because we understand how important it is—and because we know this is the best way to make a difference for our customers.
About SEO
SEO – How does it work?
- Keyword analysis
- Relevance optimization
- Link strategy
The first step is selecting the search phrases expected to deliver the highest profitability for your business. By considering relevance, search volume, and competition, you can easily identify the ones that will generate the most clicks. Then we start improving your website’s content and structure to increase visibility and authority in Google’s eyes. Last but not least, we implement the very important link strategy. There are links pointing to your website, and these will play the most decisive role in how successful the optimization ultimately becomes.
Keyword analysis.
With the right keywords, you increase traffic to your website—and over time, you’ll also gain the most customers. You need to consider several different factors to find the keywords that are most beneficial for your site. First, you examine the search volume for the phrase.
Then you assess how well they match your website and the products or services you offer. Ideally, you choose search phrases that match your content as closely as possible. With broader keywords, you can be visible more often, but with narrower keywords you have a better chance of appearing at the right moment and converting visitors into paying customers.
Once you have a set of keywords that show high relevance and a strong conversion rate, you should also analyze the competition. We can of course help you with everything from choosing the best phrases to evaluating the market.
Relevance optimization
– On-page.
This is done to help Google and other search engines see your website’s relevance and understand its purpose. You adapt your site’s structure and text to improve and clarify them.
In this phase, we look at many factors, but here are five key points:
Are the selected keywords in the page title?
Are they included in the text?
Are they in the heading?
Are they included in the meta description?
Is the content structured correctly and appropriately?
Link strategy
– Off-page.
Link strategy is without a doubt the most advanced part of the optimization work and the one that requires the most time, but it’s also the most important part of the process if you want the optimization to succeed.
In general, you want to have many links, but at the same time you want the links pointing to your website to be as strong as possible—signaling to Google that you have valuable content worth finding. Links with the right qualities help give your website relevance. In short, Google sees high-quality links as a recommendation. And just like in real life, a recommendation is a positive thing.
A few years ago, it was enough to add a bunch of meta keywords to your website to achieve results, but Google has evolved and become significantly better since then. That’s why today you need a link strategy to achieve the results you want.
Take control of your online presence.
Get in touch with us and take control of your online presence and rankings.
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